How we’re building a remote work culture where everyone thrives

We’ve been a remote-first team ever since we let our remote work “guinea pig” Silvestras test the waters in 2014.

When we realized that remote work culture was our jam, we went all-in. Since that moment, it’s been a challenging but oh so fun ride.

The challenging part about building a remote work culture is making sure everyone knows what to do and has the tools to work efficiently and independently. Good communication is essential, as well as your team’s motivation and connectedness. With a small team, these challenges are easier to overcome, but as your team grows bigger it gets trickier.

MailerLite’s team currently has over 60 people—all working together virtually (and some IRL). Our remote culture is based on clear company values and different strategies to enhance the engagement of our team. This is our blueprint for building an effective remote company culture.

When you’re the CEO, you know WHY you build your business. Does your team know too? To get people excited and on board with your mission, it’s important to clearly communicate the company values.

To craft your values, ask yourself things like:

  • What does success mean for my business?
  • What is the main value of my product or service?
  • What mindset do I want my team to have?
  • What do I want my customers to say about the business?
  • How is my team collectively working towards goals?

Writing down MailerLite’s company values helped us greatly in setting expectations for existing and new team members. Our values show how we work and what we want our product to be.

We value:

  • Long-term relationships with existing customers
  • WOW support experiences for everyone
  • Lasting results, not quick fixes
  • Positive, open and innovative minds that welcome change

These are just a few examples. These company values make sure we’re all heading in the same direction. Our support team knows that good customer feedback is valued more than how many tickets are closed. Our development team focuses on building features based on customer demand, not on developing as many features as quickly as possible.

Our company values guide us in day-to-day and long-term decisions.

Though your company values need to be clear, they can totally change over time. Ours surely did! Discover our personal journey and how we embraced change here.

Once you decide to go remote, it’s better to go all-in. Instead of offering a few remote days per month or only allowing some people to work remotely, it’s way better to make it a policy for everyone. This way, you can change your workflows and center all communication around a remote structure.

When everyone communicates online, there is no loss of information. People that work remotely shouldn’t feel like they need to be in the office to be fully informed.

At MailerLite, we even talk on Slack when we’re in the same room. For DMs, this isn’t always necessary but for group chats it is. It also makes it easier to find and reread information.

The worst thing you can do after introducing a remote policy is to start micromanaging. That contradicts the entire concept of working remotely and will make your team go crazy.

As a manager, you have to trust your team to work on their own. At MailerLite, each person has different tasks, but everyone knows what’s on their schedule for the week. Some work in sprints, while others have tickets to resolve or content to publish.

Every Friday, team members write down what they’ve accomplished that week. MailerLite offers the freedom to work independently but team members are expected to find the motivation, discipline and routines that make them the most productive. For each team member, this strategy might look different.

Trust your team, let them accomplish their tasks their way and organize weekly check-ins to stay updated about everyone’s progress.

Because we’re such a close-knit team, it does become apparent rather quickly if someone isn’t the right fit for the job. If you communicate well and make people feel involved, there’s no need to micromanage a team.

Some say, “Building a healthy work culture with a remote team can’t be done.” Let’s debunk that myth right now.

The key is to find ways for people to connect and engage, especially those that aren’t working in the same department and therefore don’t need to communicate per se.

We use a variety of strategies to learn more about each other’s personalities and interests:

  • New team members share their interests and 1 fun fact when they join
  • Everyone takes the 16 personalities test
  • We organize team-building activities during workation
  • … and creative days (a once-a-quarter day off to unplug and explore)
  • … and group video calls on off-work topics (latest inspirations or summer plans)
  • … and Slack channels to bond over specific topics (music, travel, movies and more)

By sharing experiences and talking about things we love outside of work, it’s easier to find like-minded colleagues to continue the conversation with.

All of our communication happens online, so it’s a priority to use tools that make it easy and effective to organize messages and keep track of what’s going on.

We love Slack for all communication, both private and group conversations. You can pin messages, style text to highlight important parts and easily search for documents and content. We have work channels for different teams and projects, as well as fun channels for off-topic chit-chats.

Notion and GitHub help us to document our roadmap, tasks and progress. We can track the development of tasks, see who’s involved and easily pull up any additional information within the task’s issue.

Our remote toolkit contains a couple of other tools. Read our tools for remote teams article to find out which ones we’ve gotten to love.

Remote team collaboration, how do you make it happen?

We decided early on that physical, human-to-human contact is important for us. That’s why since 2016, we’ve brought the entire team together. During this week-long meetup that we call workation, we brainstorm, plan our roadmap, connect, learn, go on adventures and laugh (a lot)!

During workation, we host activities that bring us closer together. From blindfolded hikes to collective singing and mixed group dinners. Understanding your team members’ personalities and values is powerful, as these learnings can be taken into consideration when collaborating.

Hosting these get-togethers twice a year has made our team more tight-knit, productive and motivated.

As much as we’d like to, it’s physically hard to give high-fives or back pats to team members when they do something that rocks. That’s why we show virtual love—whether that may be via an appreciation message on Slack or by giving a virtual high-five during the monthly reviews on 15Five. Our team leaders also share their gratitude during monthly feedback video calls.

Furthermore, we dedicated several Slack channels to spreading love. In #proud-moments, we share encouraging messages and compliments that we receive from our customers. In #kudos, team members can show gratitude to each other—because of their help, their accomplishment or just because.

Leave a Reply to Anonymous Cancel reply

Your email address will not be published.

Let's talk

If you want to get a free consultation without any obligations, fill in the form below and we'll get in touch with you.




    Situs Togel 4D Bo Togel Bandar Togel Deposit Pulsa Agen Togel Deposit Ovo Togel Bet 100 Perak Bandar Togel Terbesar Toto Togel Bandar Togel Daftar Bandar Togel Terbesar agen togel deposit ovo situs togel 4d Slot Bonus 100 Situs Judi Slot Terbaik Slot Gacor Slot Pragmatic Link Slot Gacor Dingdong Togel Slot Deposit Pulsa Situs Slot Judi Online Agen Slot Online BO Togel 5 Bandar Togel Terpercaya Agen Togel Bet 100 Perak Toto Togel Agen Togel Resmi Bandar Togel Deposit Pulsa Dingdong Togel Situs Togel Terbesar Bandar Darat Togel Togel Toto Online Togel Singapore BO Togel Bet 100 Perak Agen Togel Deposit Pulsa Situs Bandar Togel Hadiah 4D 10 Juta 10 Situs Togel Terpercaya 5 Bandar Togel Terpercaya Situs Slot Deposit Pulsa Agen Slot Online Togel Hari Akun Slot Bet Game Situs Judi Slot Situs Judi Slot Resmi Game Slot Slot Game Bonus New Member 100 Agen Togel terpercaya 10 Situs Togel Terpercaya Agen Togel Online Agen Togel Singapore Togel Toto Macau Situs Togel Terpercaya 10 Situs Togel Terpercaya Situs Bandar Judi Togel Situs Togel BRI Online 24 Jam situs togel dan slot SITUS TOGEL DEPOSIT VIA DANA situs togel terbaik 5 bandar togel terpercaya bandar togel hadiah 4d 10 juta terpercaya BANDAR TOGEL HADIAH 4D 10 JUTA Situs Slot Bet 100 Perak situs bandar togel terpercaya Bandar Togel Deposit Pulsa Situs Slot Situs Slot deposit Pulsa Agen Slot Dan Togel Toto Slot Bandar Togel Hadiah 4D 10 Juta Situs Togel Online Situs Slot Togel Terlengkap Agen Slot BO Togel Agen Togel Online Situs Bandar Togel Dan Slot Situs Togel Togel Deposit Pulsa Slot Gacor Bandar Togel Lengkap Situs Slot 5 Bandar Togel Terpercaya Bo Togel dan Slot Toto Togel Judi togel Togel Hadiah 2D 100rb Bandar Togel Dan Slot Togel Bet 100 Lotre Togel bandar darat togel 5 bandar togel terpercaya Situs Togel Terpercaya bandar judi terpercaya Bandar Togel Terbesar Bandar Togel Online bandar togel bandar togel terpercaya hadiah terbesar judi togel bandar togel terbesar situs judi online bandar togel terbesar Togel Online Bandar Togel Bolak Balik Dibayar Bandar Togel Lengkap situs togel Bandar Togel Togel Hadiah 4d Terbesar bandar togel hadiah terbesar Bandar Togel Hadiah 4d Terbesar judi togel Togel Online Terbaik Situs Togel Terbesar Bandar Lotre Togel Togel Kamboja Dingdong Togel Bandar Togel Terbesar dan Terpercaya Bandar Togel Terpercaya Daftar Bandar Togel Togel Deposit Via Dana 5 Bandar togel terpercaya agen togel terpercaya slot online Situs Bonus New Member Slot Gacor 10 Situs Bandar Togel Slot Online Agen Slot Online Slot Pragmatic Slot Pragmatic Agen Togel Lengkap Bandar Togel Hadiah 4d 10 Juta Slot Resmi Bo Togel Situs Togel Terpercaya 5 Bandar Togel Terpercaya Agen Bo Togel Bandar Togel Slot Pragmatic Judi Slot Pragmatic agen togel online Agen Togel Terpercaya toto togel 5 Bandar Togel Terpercaya Bandar Togel Terpercaya Bandar Togel Online Situs Togel Resmi Agen Slot Judi Slot Online 10 Situs Togel Terpercaya Slot Pulsa Tanpa Potongan Situs Slot Gacor Bo Togel Togel deposit pulsa Agen Judi Slot Online Terpercaya Situs Slot Gacor Mesin Slot Bandar Togel dan Slot Agen Judi Slot Pragmatic Slot Online Via Dana Link Slot Gacor Situs Game Slot Online SITUS SLOT ONLINE GAME SLOT Agen Togel Terpercaya Bandar Togel Slot Bandar Togel dan Slot Bandar Togel Terpercaya Hadiah 4d 10 Juta Bo Togel Bandar Togel Deposit Pulsa Bandar Togel Terpercaya Bandar Togel Hadiah 2d 100rb Slot Pragmatic 5 Bandar Togel Terpercaya Bandar Darat Togel Bandar Togel Dan Slot Bandar Togel Hadiah 2d 100rb Bandar Togel Hadiah Terbesar Bandar Togel Lengkap Bandar Togel Online Bandar Togel Terbesar Daftar Bandar Togel Tertua Agen Slot Bonus 100 Agen Togel Mesin Slot BANDAR TOGEL HADIAH 2D 100RB Bandar Togel 77 TOTO SLOT 5 Bandar Togel Terpercaya 5 Bandar Togel Terpercaya 2022 Situs Judi Slot Terbaik Bandar Darat Togel Bandar Lotre Togel Bandar Togel Bet 100 Rupiah Bandar Togel Bet 100 Bandar Togel Hadiah 4d 10 Juta Terpercaya BANDAR TOGEL HADIAH 4D 10 JUTA Bandar Togel Terpercaya BANDAR TOGEL TERPERCAYA HADIAH TERBESAR Bandar Togel Terbesar BANDAR TOGEL LENGKAP Bandar Togel Hadiah Full Togel Online Bandar Togel Resmi Bandar Togel Terbaik Bandar Togel Terbesar Situs Slot Online Bandar Judi Slot Online BANDAR JUDI SLOT ONLINE BANDAR TOGEL TERPERCAYA KUMPULAN SITUS JUDI SLOT 4D Situs Bandar Togel Hadiah 4d 10 Juta LINK BANDAR SLOT TERPERCAYA Daftar Bandar Togel Terbesar Dan Terpercaya Daftar Bandar Togel Tertua Dingdong Togel Daftar Situs Judi Slot Online BANDAR TOGEL TERPERCAYA AGEN JUDI SLOT ONLINE TERPERCAYA DAFTAR JUDI SLOT ONLINE Slot Pragmatic BO JUDI SLOT ONLINE DAFTAR SITUS SLOT GACOR Nama Nama Situs Judi Slot Online Terpercaya Togel China Bandar Judi Slot Online SITUS JUDI SLOT DEPOSIT PULSA Situs Slot Deposit Pulsa Togel Kamboja Agen Togel Resmi AGEN SLOT ONLINE Slot Bonus New Member 100 LINK BO TERPERCAYA SITUS SLOT GACOR Slot Gacor Agen Judi Slot Online Resmi DAFTAR NAMA NAMA SITUS JUDI SLOT ONLINE DAFTAR SITUS JUDI SLOT ONLINE AGEN TOGEL RESMI DEPOSIT PULSA Toto Slot Agen Judi Slot Gacor SLOT ONLINE KUMPULAN NAMA SITUS SLOT ONLINE TERPERCAYA Bandar Togel dan Slot GAME SLOT ONLINE Togel Bandar Darat BANDAR TOGEL TERBESAR TOGEL HADIAH PRIZE 123 BANDAR TOGEL TERPERCAYA Agen Slot Online Situs Slot Deposit Pulsa Situs Judi Online Situs Slot Online Situs Judi Togel Situs Judi Slot Online Terpercaya 5 Bandar Togel Terpercaya Toto Slot Agen Judi Slot Online Situs Slot Terbaru Togel Deposit Pulsa Slot Online Situs Judi Slot Online Terpercaya Slot Pragmatic Bandar Togel Bet 100 Perak Situs Slot Slot Deposit Pulsa Slot Mpo Situs Judi Slot Online Slot Online Terbaik dan Terpercaya Game Slot Agen Slot Pulsa Slot Gacor Agen slot dan Togel Agen Judi Slot Online Terpercaya Togel dan Slot Agen Togel Slot Gacor Slot Gacor Agen Judi Slot Online24Jam Slot Gacor Judi Online Judi Slot Online Bo Togel Slot Online Sultanplay Situs Judi Slot Online Situs Mpo Slot Gacor Slot PG Soft Slot Online Sultanplay Situs Togel Online Agen Judi Slot Online Situs Togel dan Slot Online 10 Situs Togel Terpercaya 10 SITUS TOGEL TERPERCAYA Slot Online Terpercaya Joker Slot Bandar Togel Dan Slot Bandar Togel Hadiah Full Bandar Togel Hadiah Terbesar Bandar Togel BANDAR TOGEL TERPERCAYA Akun Togel Resmi Togel Macau Togel Kamboja Slot Deposit 5000 Slot Terpercaya Togel Singapura Toto Macau Nama Nama Situs Slot Online Bandar Togel Kamboja Bandar Togel Terpercaya Togel Hadiah 4d 10 Juta Terpercaya Agen Slot Agen Judi togel Resmi Situs Togel Terpercaya Situs Togel Terbesar Bandar Toto Terpercaya Agen Slot Gacor Togel Hongkong Judi Slot Online Hondatoto Ojktoto